The Firehouse Communications (FHC) has been the trusted PR agency for PwC South Africa for 3 years. Before that, Sandy Greaves Campbell, CEO of the Firehouse Group, worked on the account for 7 years.
Each year the challenge is placed on ourselves to approach our PR tactics with the aim of gaining positive editorial coverage and to significantly improve on the years before. Having well established relationships across the business and financial services media, FHC used its corporate PR experience to make 2011 a record year for PwC....more
Meet Joburg was a startup company that approached The Firehouse Group to develop an all round communications strategy to launch the new company. This included advertising, digital and public relations.
Meet Joburg is an exclusive platform for singletons to meet, mingle and party with like-minded individuals, redefining the South African dating scene. Hosting comfortable, fun and über stylish social events, Meet Joburg members not only discovered a newly-found appreciation for the city, but for its people as well....more
An African Investment Success: Blue Financial Services is a pan-African micro-financier, currently one of the “Big Three” Micro-financiers in South Africa. The group is listed on the JSE’s ALTX and in Botswana. With operations in 14 countries in Africa, Blue is the only micro-financier with a significant footprint on the continent...more
PricewaterhouseCoopers Case Study 2009 (A case study that demonstrates expertise in working with financial and business media over a 12 month period)
A phenomenal success with business and financial media
PricewaterhouseCoopers (PwC) are leaders in providing global and local industry-focused assurance, tax and advisory services. The institution aims to build trusted public perception and enhance the value for its clients and their stakeholders. PwC employs more than 163,000 people in 151 countries across. This creates a vast network of shared thinking which allows PwC to develop solutions with fresh perspectives and practical advice....more